Trademark

NYC accessories label Trademark devotes itself to iconic styling, inspired by classic muses and minimalist art. Designed by Tory Burch’s stepdaughters, Pookie and Louisa Burch, the contemporary brand set out to meet a market for classically beautiful essentials at accessible price points. Their penchant for distinctive shapes, luxe fabrications and quality craftsmanship harkens to the idea of a personal uniform - elevated staples with stylistic, streamlined appeal. The young label looks to the legends for their signature sophistication, citing Jackie Kennedy and Princess Diana among the inspiration for their modern take on traditional sportswear. Trademark’s clean, confident styles speak to a movement for personable minimalism with lifetime wearabililty.