MSGM is an Italian brand created by Massimo Giorgetti in 2009. Growing up, Giorgetti didn’t show any signs of passion for clothing or fashion industry whatsoever and even studied accountancy. Later on, he took a job as a sales clerk and worked as a DJ for several years before creating his brand. With the support of his friends, Giorgetti found the gap in the Italian fashion market and created an affordable, yet young and fashionable brand that would fully represent his personality. His designs are brave, bold and slightly irreverent. MSGM is a fashion label full of unusual shapes and bright, unique patterns that do attract stylish and confident celebrities like Olivia Palermo and Nicole Scherzinger.

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