MSGM

Not only does Massimo Giorgetti never miss a beat – he makes them. The former DJ turned founder and creative director of Milanese label MSGM has remixed Italian fashion with kaleidoscopic colors, digital prints and hyperbolic shapes inspired by indie music and modern art. He presented his first collection in 2009, immediately hitting a nerve of the contemporary market and infusing youthful energy into an elusively elite retail environment. His customer is fashion-obsessed and yet code-irreverent, with courage than emanates from the closet and out into the streets. Trend-setting and sartorial, the entirely Made-in-Italy label has earned international cult status and is now sold in 300 stores worldwide.

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