Mamasita 

Designer Ernesto Lee, founder of the Mamasita brand, who is from Quito andtook over a hat factory in his home country of Ecuador with his family many years ago. The factory itself boasts of over 150 years of history and it was there he began manufacturing for big international brands and created his own Panama hat brand “Mamasita” in 2004. To this day they are still the driving force behind the production of Loro Piana and Stefano Ricci brand straw hats.
 In the same year, Ernesto brought Mamasita to Taiwan, where their top-quality line of Panama hats became popular with celebrities and artists. No matter if it’s the subtle elegance of a cream-white hat and a black trim, or striking contrasting colors that show off the boldness of Latin America, behind all of these styles is none other than Ernesto.
Ernesto majored in stage design, loves acting and movies, and has been immersed in different kinds of art from a young age, he employs his keen eye for aesthetics as the brand’s design director. Aside from carrying on the classic styles, he brings the newest, trendiest Pantone colors into his designs each season, matches color schemes to the shape of each hat, the patterning and form of each trim, and creates new fashions from these traditional hats.

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