O 2nd

South Korean fashion label O’2nd describes itself as a “journey of its own contradiction.” Founded in 1997, the brand features cutting-edge women’s sportswear – pragmatic designs in fantasy fabrics for an understated, experimental aesthetic. A pop of color confidently introduces a mood to every collection, defined by fresh, modern pieces in high-quality textiles and tailored shapes. The label has been featured in Vogue, Elle and Harper’s Bazaar and seen on celebrities such as Kendall Jenner and Kesha.

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