What started as a mission to create skinny jeans in the perfect shade of blue, turned into a flourishing fashion brand for Swedish designers Erik Torstensson and Jens Grede. Frame not only offers a lineup of perfectly sculpted skinny, boyfriend and flared jeans, but the beloved denim brand that has become a staple for models’ off-duty looks, now produces four ready-to-wear collections a year.
Manufactured in L.A. but designed with a distinctly European flair, the collections breathe a Parisian flair while recapturing the stylish sensibilities of 70’s style icons. With company headquarters split between Culver City, Los Angeles and London, the cosmopolitan brand successfully combines heritage and exquisite quality in its signature creations. While still rooted in American denim, Frame thrives in providing wardrobe essentials for women and men around the world with its tees, cashmere sweaters, silk tops and suede jackets –all stamped with the brand’s effortless French-chic-meets-LA-cool panache.