Freda Salvador

San Francisco's infamous hills have inspired many a poet and pioneer who know that the solution is within the problem. For Freda Salvador's female co-founders Megan Papay and Cristina Palomo-Nelson, the challenge was uniting fashion with function. The solution is a contemporary footwear label without compromise – artisanal craftsmanship, luxury leather, modern designs and core comfort. Designed in California, their intuitive, iconic styles are handmade in a family factory in Elda, Spain with time-honored technique, tradition, and a nod to trend. The pavement-pounding woman is their muse - authentic, unapologetic, spirited and sophisticated, who's constantly rebirthing herself by the bootstraps.