Jonathan Simkhai

Clothing

Swimwear and Beachwear

<p><span>Jonathan Simkhai’s aesthetic evolution from “borrowed from the boys” to power-packed womenswear reflects his longtime penchant for boundary pushing. The New York native launched his eponymous label in 2010, built on a lifelong fascination with fashion, a family legacy, years of experience as a buyer, and formal studies at both Parsons and FIT. Exuding cool confidence, his designs often initiate from menswear before bursting out into fully enforced femininity - expect deconstructed suiting, lace, ruffles, corseting and asymmetry. Headquarters now reside in Los Angeles, where offices, atelier, showroom and retail are integrated into his first flagship store. </span></p>
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