London-label Shrimps – coined after nickname of founder and designer Hannah Weiland – launched in 2013 with one faux fur coat. As a student of London College’s Surface Textile Design program, Weiland researched Chinese techniques for fabricating acrylic into soft, realistic faux fur. Her signature coats have revived faux in fashion and attracted support from fashionistas and animal rights activists alike. Inspired by modern art, Shrimps caters to a fun, forward-thinking audience with cheeky motifs, playful shapes and imaginative textures. The label has since expanded to include a full ready-to-wear and accessories offering, centered around soulful, statement outerwear.

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