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Baum und Pferdgarten

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/DESIGNER/

Baum und Pferdgarten

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Danish fashion is quietly usurping the runway with Baum und Pferdgarten leading the ranks. The Copenhagen ready-to-wear label, founded in the nineties by Rikke Baumgarten and Helle Hestehave, is rewriting the narrative of Scandinavian style, moving from minimalism to color- centric individualism. Power-clashing prints, sporty styling, cheeky graphics and flirty shapes create the brand’s design DNA, rousing Instagrammers worldwide with youth-driven trends. Pulling muses from art and music, both vintage and contemporary, lends rich referential undertones to each collection. If the mission is to “Make Fashion Fun Again,” the Danish duo succeeds with warm, whimsical wearability.

Danish fashion is quietly usurping the runway with Baum und Pferdgarten leading the ranks. The Copenhagen ready-to-wear label, founded in the nineties by Rikke Baumgarten and Helle Hestehave, is rewriting the narrative of Scandinavian style, moving from minimalism to color- centric individualism. Power-clashing prints, sporty styling, cheeky graphics and flirty shapes create the brand’s design DNA, rousing Instagrammers worldwide with youth-driven trends. Pulling muses from art and music, both vintage and contemporary, lends rich referential undertones to each collection. If the mission is to “Make Fashion Fun Again,” the Danish duo succeeds with warm, whimsical wearability.

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Baum und Pferdgarten’s loyal fanbase is all in favor of their latest lineup for Pre Fall ’18. With a commitment to color that doesn’t fade with the seasons and a fluency in flirtatious silhouettes, the Danish label delivers a range of mix-and-match styles. Inspired by American photographer Slim Aarons, known for his iconic images of “attractive people doing attractive things in attractive places,” the contemporary collection channels the easy glamour and bright charm of his socialite subjects. Signature knitwear, sheer printed silks, ruffled hems, flared trousers and an array of printed motifs are all destined for power layering and autonomous styling with a playful polish that’s instantly Instagram worthy.

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