/DESIGNER/

Best Swimsuit Brands : Mara Hoffman Swimwear

Mara Hoffman
/DESIGNER/

Best Swimsuit Brands : Mara Hoffman Swimwear

Mara Hoffman
Mara Hoffman
Mara Hoffman

When Mara Hoffman, known as one of the best swimsuit brands, launched her label in 2000, the Parsons graduate quickly carved her niche with rainbow kaleidoscopic prints on bodycon dresses and itsy bikinis. Over the past two decades, her name has become synonymous with vibrant graphics, but in 2017, the designer shifted directions with a new business model and mantra, committing to sustainable manufacturing and eco-conscious fabrics.

Cheerful color and carefree shapes continue to cater to a bohemian-minded woman, but mini dresses in stretch fabrics have been replaced with solid cotton shirtdresses and simple wrap tops for a refined perspective. It’s a change worth celebrating for the Mara Hoffman customer, for the industry, and for the earth.

Mara Hoffman
Mara Hoffman

Spring ’18 finds Mara Hoffman reaping what she sews – it’s been a year since she went “green,” and her fresh approach to design and manufacturing is accruing acclaim from both new and loyal customers. Color is still the bottom line, with vibrant solids and bold blocking replacing her familiar penchant for prints. White linen clears the palette in refreshingly abundant shapes. Organic woven fabrics populate the lineup, lending an understated elegance that’s conveyed through drape and minimalist details. Clean pleats and full skirts balance plunging necklines and cutouts. Devoid of any trend, a simple sophistication is evident without isolating their youthful audience. The Spring collection exudes overall softness – easy on the eyes, and the environment.

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    Mara Hoffman
    Mara Hoffman
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