About Carven :
Carven’s ultra-chic charm wasn’t born yesterday – founded in 1945 during the golden age of haute couture
in Paris, the clothes of Madame Carven carry a legacy of beauty, luxury and savoir-faire. As a petite
woman, Mme. Carven was known as “the smallest of big couturiers,” and her impact on French fashion was
huge – she was one of the first to stage runway shows abroad, inspiring the introduction of foreign
textiles into fashion, and was also the first French designer to patent a push-up bra. She launched her
first perfume quite literally – by parachuting sample bottles over Paris. Her whimsy and ingenuity are
still at the heart of the brand, led by artistic directors Serge Ruffieux.