M Missoni carries on their knitwear legacy www.m-missoni.comwith fresh designs for Spring/Summer 2017. The latest collection harkens to their 70’s heydays with Lurex mini dresses and funky geo prints. House signatures get updated with sheer, slinky knits in saturated shades. The trademark zigzag pops up in modern incarnations, mingled with bold, blissful color-blocking and intarsia-knit stripes.
Rainbow hues seduce even the blackest of wardrobes with effortless shapes and statement styling. With their color-centric collections in current, easy shapes, M Missoni’s spirited sportswear continues to please generations of loyal clientele.
The story of Missoni's kaleidoscope of zigzagged, waved, and striped patterns began in 1948 when founding partners Rosita and Ottavio met at the Olympic games in London. Married in 1953, the two soon established a small knitwear store in Gallarate, Italy. Since then, their bold, geometric designs continue to make waves on the fashion stage with Rosita and Ottavio’s three children at the helm. The brand expanded into sportswear, fragrances, home furnishing, and hotels.
M Missoni, the main line’s more youthful and lower-priced brand, was introduced in 1998. This cool, free-spirited little sister takes on a casual but energetic persona that appeals to the non-conformist. While pattern, color, and texture remain central to each season’s collections, M Missoni manages to consistently inject new life into its designs.