/DESIGNER/
July 4, 2016

IRO

IRO
courtesy of
www.wkorea.com
IRO

IRO Jeans was founded by brothers Arik and Laurent Bitton. Both had initially pursued careers in music, and it was during Laurent’s exploration as a guitarist and singer in New York City that later inspired the label’s designs.

courtesy of
www.instagram.com/irocolumbusnyc
cheetahisthenewblack.com
iroparis.com
blenderagency.com
www.instagram.com/iroaustralia

IRO Jeans was founded by brothers Arik and Laurent Bitton. Both had initially pursued careers in music, and it was during Laurent’s exploration as a guitarist and singer in New York City that later inspired the label’s designs.

When Laurent’s rock band separated, the brothers decided to give fashion a try. The pair never looked back and IRO was founded in 2005, focusing on creating effortless, rock-chic womenswear they had grown accustomed to amongst their circle of circles.

IRO
courtesy of
www.instagram.com/lizzyvdligt

Today, IRO Jeans continues the brothers’ quest for a nonchalant brand that combined the essence of French chic and New York cool. Known for combining clean, classic designs with a rugged, edgy twist, IRO Jeans is known for intrinsically modern yet easy to wear pieces that stand on their own.

IRO Jean’s Spring-Summer 2016 collection comprises a series of relaxed designs that hit the perfect note in soft, neutral shades of gray, well-worn denim, and white. The footwear collection follows suite in complementary natural tones such as mossy greens and earthy browns. The designs lend a subtle nod to uptown fashion while keeping the overall look and feel very relaxed and downtown chic. Pulling the looks together is an assortment of textured belts with laser-cut detail, studs, and styles reminiscent of woodblock printing.

IRO
courtesy of
witmankleipool.nl
newbloodagency.com
www.vogue.com
 
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