Introduced through a mutual friend, Nikolas Minoglou and Christina Martini met in 2010 and bonded over their shared love of Greece and their Hellenic descent. Martini was born in Greece and, after graduating from Cordwainers College in London with a degree in footwear design and product development, she worked as a shoe designer for Balenciaga and Louis Vuitton. Born in London and raised in Greece, Minoglou moved to the United States for his college and graduate studies, first at Tufts University then obtaining an MBA in entrepreneurship at Babson College.
At barely five years old, the brand is hardly ancient. However, the popularity of its collections – of which roughly half of the designs are back by popular demand season after season – is something even well-established brands would covet. With introductory sandals hovering well within the affordable luxury price range, the brands most classic styles account for nearly a third of total sales. Customers appreciate the simplistic yet whimsical creations that make summer footwear all the more fun.