A street-style star in its own right, être cécile is a super-cool, motif-loving label, based in London and in love with Paris. The brand is produced in Europe with showrooms in Paris, New York and the designers' home of London, where the brand was conceived. Driven by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell, Jemma Dyas and Kyle Robinson, who collectively aspired to create a unique ready-to-wear collective, taking inspiration from the cleanliness of French style. The brand's heritage is based around 'Cécile', an Irish-born artist living in 1960s Paris, with a love of animal prints and a creative flair for fashion. Designed for the true fashion girl, être cécile defines a new breed of contemporary brands, combining the ease and wear ability of casual wear, along with considered aesthetics that sit comfortably amongst designer pieces. Playing on its original identity as a luxury t-shirt label, the brand finds its voice in subtle injections of humor and lightheartedness, reflective of its true essence and approach.