Danish fashion brand Ganni meets the market for straightforward and savvy sportswear designed with the women of the world in mind. Launched in 2000 with a focus on knit tees and simple sweaters, the brand quickly expanded into an all-inclusive ready-to-wear collective of cool, contemporary wardrobe staples. The Copenhagen-based label is helmed by husband-and-wife team Ditte and Nicolaj Reffstrup, who sustain a reverence for their Nordic heritage while entertaining an appreciation for trend. Their personable, practical pieces reflect the ethos of the company – they became carbon neutral earlier this year, and prioritize ecological and social responsibility in development and production. Their non-traditional yet accessible approach to apparel has won the heart of fashion-forward thinkers like Alexa Chung and Jessica Alba, and is represented in more than 400 renowned retailers worldwide, including 18 concept stores in the label’s native Northern Europe.