Carven’s ultra-chic charm wasn’t born yesterday – founded in 1945 during the golden age of haute couture in Paris, the clothes of Madame Carven carry a legacy of beauty, luxury and savoir-faire. As a petite woman, Mme. Carven was known as “the smallest of big couturiers,” and her impact on French fashion was huge – she was one of the first to stage runway shows abroad, inspiring the introduction of foreign textiles into fashion, and was also the first French designer to patent a push-up bra. She launched her first perfume quite literally – by parachuting sample bottles over Paris. Her whimsy and ingenuity are still at the heart of the brand, led by artistic directors Alexis Martial and Adrien Caillaudaud.