Theory

New York-based brand Theory has been a favorite with fashion-savvies everywhere since their founding in 1997. Established by industry moguls Andrew Rosen and Elie Tahari, their vision was simple: clean, intelligent ready-to-wear pieces in fine fabrics at affordable price points. Their customers live dynamic, modern, fast-paced lives and curate their wardrobe to keep up. They occupy every it-girl’s closet – including influential personalities like Taylor Swift, Jennifer Garner and Anne Hathaway – with almost 500 stores across the globe.

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