AG Jeans was founded in 2000 by Italian designer Adriano Goldschmied and Yul Ku in Los Angeles, California. Quickly building a name for itself as a premier denim brand with modern vintage appeal, the brand has actively joined forces with fashionable personalities and brands to create interpretive collections that help denim lovers find their personal style.
In Fall 2004, Adriano Goldschmied left the eponymous label in pursuit of other projects, leaving creative direction to Creative Director Sam Ku. Over the years, AG Jeans has evolved from a premium denim label to a contemporary lifestyle brand. Taken from high quality soft denim material with distressed yet modern silhouettes, each pair is designed, cut, sewn, washed, and finished in the brand’s Southern California mill.
Today, AG Jeans produces all of its denim wear by way of an eco friendly system that drastically reduces water consumption normally required during the washing process. The brand is also committed to minimizing wasted material during production, regularly repurposing fabric scrap for products such as insulation.